Accelerating Adoption of Innovation
Technion Conference - February 2020
Successful innovation has numerous challenges from finding the right idea to operationalizing the concept to bringing it to market. Perhaps the most challenging and indicative of success or failure is the rate of customer adaption. Our understanding of how innovations are adopted by customers has a long history. The Everett Rogers wrote his seminal book Diffusion of Innovations in 1962 describing the S-shaped adoption curve. Since that time innovators have sought to compress the curve, accelerating the adoption process. This course explores how each of you can speed the use of your innovations. The course begins with the theory of customer adoption and then explores ways to accelerate the adoption. Through case examples and your own experiences we will create the recipe for rapid diffusion of your next innovation.